Royal Enfield sees its scale and dominant market share as adequate buffers against Bajaj's recent challenges, says Ajay Modi.
Italian motorcycle major Cagiva has reached an agreement with Kinetic Engineering of Pune, where the latter is likely to start manufacturing single-cylinder Cagiva models developed in Italy.
It has been seven months since the iconic motorcycle manufacturers, Harley-Davidson and Triumph, embarked on their journey in India with the backing of partners Hero MotoCorp and Bajaj Auto. According to data shared by the Indian majors, both brands are already creating ripples in the above 350cc category. The increase in sales has prompted a ramp-up in production and even the doubling of retail touchpoints for one of them.
The no-equity partnership will develop a range of mid-capacity 250-750cc motorcycles.
The electric Chetak has already sold close to 25,000 units in India, and the European version will be based on the same platform.
In September, sales of 125cc models - that include the Hero Glamour, Splendor, Pulsar 125, Victor Star City, among others - grew by a whopping 30 per cent over the same period a year ago to 305,615 units.
Can the Bajaj-Triumph tie up overtake the beloved Royal Enfield?
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